MN5560
Creative Marketing Communications
2018-2019
20
10
SCQF level 11
2
Academic year(s): 2018-2019
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF level 11
Semester: 2
Availability restrictions: Not available to the Banking and Finance Postgraduate Programme
Planned timetable:
Advertising is a permeating creative presence in developed economies, and an important, evolving part of organisations' marketing activities and integrated marketing communications programmes. The module aims to develop your understanding of advertising as an element in the integrated marketing communications mix, of how the advertising creative and planning process is practiced and managed, and the range of contemporary issues affecting decision-making in this dynamic environment.
Weekly contact: Lectures and seminars.
As used by St Andrews: Coursework = 100%