Academic year(s): 2017-2018
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF Level 11
Availability restrictions: Not available to the Banking and Finance Postgraduate Programme.
Advertising is a permeating creative presence in developed economies, and an important, evolving part of organisations' marketing activities and integrated marketing communications programmes. The module aims to develop your understanding of advertising as an element in the integrated marketing communications mix, of how the advertising creative and planning process is practiced and managed, and the range of contemporary issues affecting decision-making in this dynamic environment.
Weekly contact: Lectures and seminars.
As used by St Andrews: Coursework = 100%
Module coordinator: Mr W Barlow
Module teaching staff: Mr W Barlow, Dr K Myrseth