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MN5554   Marketing and Society

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF Level 11

Semester: 2

Availability restrictions: Not available to the Banking and Finance Postgraduate Programme.

Planned timetable: To be arranged.

This module examines the effects of marketing on societies. The powerful social and cultural influence of marketing has been widely recognised. Through branding and communication marketing shapes consumption, identity and relationships. Our appearance, ideas and behaviour are influenced by marketing in ways more subtle and pervasive than we might think. What we eat, drink and wear; where we live and how we travel; our work and leisure; even the most intimate details of our lives respond to the powers of marketing. The future of marketing is challenged by the negative connotations of globalisation. Actions by certain firms have caused strong reactions to negative effects on workers, consumers and environments, such that a plethora of anti-corporate protest movements has been mobilised in recent decades.

Learning and teaching methods and delivery

Weekly contact: Lectures and seminars.

Assessment pattern

As used by St Andrews: Coursework = 100%


Re-assessment: An alternative project of up to 3,000 words = 100%

Personnel

Module coordinator: Ms J F Brooks
Module teaching staff: Ms J F Brooks