Academic year(s): 2017-2018
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF Level 11
Successful creation of a new venture requires the conception of a robust, sustaining and growth oriented business model. This module involves the practical conception of such a business model and development of an actionable business plan that, taken together, constitutes a coherent and fully integrated plan for a viable, for-profit, enterprise. Students will collaborate to design a business model and then plan for a start-up business based on that model.
Weekly contact: 3-hour lectures (x 11 weeks), 3-hour practical classes (x 7 weeks)
As used by St Andrews: Coursework = 100%
Re-assessment: An alternative project of up to 3,000 words = 100%