SCQF level 11
Academic year(s): 2018-2019
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF level 11
Over the last three decades one of the most significant global trends has been the rapid technical development of information technology and the parallel intensification in the commercial and administrative use of this technology by organisations. In this context this module will develop students' knowledge and understanding of the strategy process and develop an appreciation of organisational responses to the rapidly changing global economy. In addition to this, the module will develop a critical understanding of the challenges of operating in the information age and will also develop awareness of the range of approaches to organisational strategy; its purpose and the process of aligning corporate strategy with operational strategies in the knowledge economy. The module will challenge students to evaluate organisational processes, including marketing and promotion, logistics and supply chain management, in a rigorous manner and develop an understanding as to how organisational resources can be harnessed to respond to the organisational challenges of operating in an age of rapidly and easily accessible information.
Weekly contact: 1 x 2-hour lecture and a 1-hour seminar.
As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%
Re-assessment: 3-hour Written Examination = 100%