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MN5423   Global Business Strategy

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 11

Semester: 1

Availability restrictions: Not available as an optional module for any programme.

Planned timetable: To be arranged.

International business strategy is a broad but at the same time synthetic discipline which comprises elements of the international political economy, financial aspects and strategic planning and implementation. This module draws these elements together in the context of the international business environment and seeks to define optimal paths to competitive advantage within this complex and fast-changing business context. The module introduces a wide variety of themes, explanations and interpretations that characterise strategic management. The module will challenge students to consider strategic problems in a rigorous manner and a suitable balance between strategic planning and strategy implementation is maintained.

Learning and teaching methods and delivery

Weekly contact: Lectures and seminars.

Assessment pattern

As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%


Re-assessment: 3-hour Written Examination = 100%

Personnel

Module teaching staff: Dr R Brown