University of St Andrews - Scotland's first university, founded 1413

Module Catalogue

For information on which modules are specific to your programme, please see : Programme requirements index 2017-2018.

Curricular information may be subject to change.

MN5405 Dialogue and Debate in Marketing (Masterclasses)

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 11

Semester: 2

Availability restrictions: Not available as an optional module for any programme.

Planned timetable: To be arranged.

This module builds on students' prior knowledge of marketing concepts by introducing them to contemporary dialogue and debate in marketing and exploring specific questions within one or more broad topics such as; power, technology, morality, green consumption, globalisation and communication. The intention is to approach each topic from a range of perspectives, including mainstream and critical understandings. Students will be encouraged to engage with the challenges presented by these issues by means of a range of approaches, including standard lectures, and tutorials, debates, simulations and site visits.

Learning and teaching methods and delivery

Weekly contact: Lectures, seminars and practical classes.

Assessment pattern

As used by St Andrews: Coursework = 100%

Personnel

Module teaching staff: Ms J F Brooks, Guest speakers