Academic year(s): 2017-2018
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF Level 11
Availability restrictions: Not available as an optional module for any programme.
Planned timetable: To be arranged.
This module builds on students' prior knowledge of marketing concepts by introducing them to contemporary dialogue and debate in marketing and exploring specific questions within one or more broad topics such as; power, technology, morality, green consumption, globalisation and communication. The intention is to approach each topic from a range of perspectives, including mainstream and critical understandings. Students will be encouraged to engage with the challenges presented by these issues by means of a range of approaches, including standard lectures, and tutorials, debates, simulations and site visits.
Weekly contact: Lectures, seminars and practical classes.
As used by St Andrews: Coursework = 100%
Module coordinator: Ms J F Brooks
Module teaching staff: Ms J F Brooks, Guest speakers