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MN5401 International Marketing

SCOTCAT credits:20
Academic year(s):2017/8
SCQF Level 11
Availability restrictions:Not available to the Banking and Finance Postgraduate Programme.
Planned timetable:To be arranged.

This module essentially involves the critical study of International Marketing. Key theories are examined carefully against the backdrop of questions such as: What is an International Marketing Strategy? How is it developed? What role does it fulfil in the organisation? The module will examine the macro and micro factors that influence and affect International Marketing. It is designed to equip students with the necessary skills to make Marketing decisions in a global context.

Place in programme(s) and relationship to other modules


Optional for all Postgraduate Programmes in the School of Management, not available to the Banking and Finance Postgraduate Programme.

Learning and teaching methods and delivery

Weekly contact:Lectures and seminars.

Assessment pattern

Postgraduate Assessment :2-hour Written Examination = 50%, Coursework = 50%


Module coordinator:Dr J Fernie
Module teaching staff:Dr J Fernie