Academic year(s): 2017-2018
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF Level 11
Availability restrictions: Not available to the Banking and Finance Postgraduate Programme.
This module essentially involves the critical study of International Marketing. Key theories are examined carefully against the backdrop of questions such as: What is an International Marketing Strategy? How is it developed? What role does it fulfil in the organisation? The module will examine the macro and micro factors that influence and affect International Marketing. It is designed to equip students with the necessary skills to make Marketing decisions in a global context.
Weekly contact: Lectures and seminars.
As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%
Re-assessment: 3-hour Written Examination = 100%