Skip to content

Module Catalogue

Breadcrumbs navigation

MN5401   International Marketing

Academic year(s): 2016-2017

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 11

Semester: 1

Planned timetable: TBC

This module essentially involves the critical study of International Marketing. Key theories are examined carefully against the backdrop of questions such as: What is an International Marketing Strategy? How is it developed? What role does it fulfil in the organisation? The module will examine the macro and micro factors that influence and affect International Marketing. It is designed to equip students with the necessary skills to make Marketing decisions in a global context.

Personnel

Module teaching staff: TBC