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MN4242 Advertising and Marketing Communications

SCOTCAT credits:20
Academic year(s):2017/8
SCQF Level 10
Planned timetable:To be arranged.

Advertising has an established presence in developed economies and is a key aspect of companies' marketing communications programmes. The module will extend your knowledge of this key marketing function by developing your understanding of advertising as an element in the integrated marketing communications mix and how the advertising process is practiced and managed.

Place in programme(s) and relationship to other modules


Optional for all Management degrees

UG Pre-requisite(s):MN2001 and MN2002

Learning and teaching methods and delivery

Weekly contact:2 lectures (x 10 weeks) and 1 tutorial (x 9 weeks), and 2 optional consultative hours (x 10 weeks)
Total module hours:
  • Scheduled learning: 29
  • Guided independent study: 171

Assessment pattern

UG As defined by QAA:
  • Written examinations: 0%
  • Practical examinations: 0%
  • Coursework: 100%
UG As used by St Andrews:Coursework = 100%
UG Re-assessment:An alternative project of up to 3,000 words = 100%


Module coordinator:Mr W Barlow
Module teaching staff:Mr W Barlow