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MN4211   International Marketing

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF Level 10

Semester: 2

Planned timetable: To be arranged.

This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.

Relationship to other modules

Pre-requisite(s): Before taking this module you should pass MN2001 and pass MN2002

Learning and teaching methods and delivery

Weekly contact: 2 lectures (x 11 weeks) and 1 tutorial (x 10 weeks), and 2 optional consultative hours ( x 11 weeks)

Scheduled learning hours: 32

Guided independent study hours: 168

Assessment pattern

As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%

As defined by QAA
Written examinations : 50%
Practical examinations : 0%
Coursework: 50%

Re-assessment: 3-hour Written Examination = 100%

Personnel

Module teaching staff: Dr M Khalik