Academic year(s): 2017-2018
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF Level 10
Planned timetable: To be arranged.
This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.
Pre-requisite(s): Before taking this module you should pass MN2001 and pass MN2002
Weekly contact: 2 lectures (x 11 weeks) and 1 tutorial (x 10 weeks), and 2 optional consultative hours ( x 11 weeks)
Scheduled learning hours: 32
Guided independent study hours: 168
As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%
As defined by QAA
Written examinations : 50%
Practical examinations : 0%
Re-assessment: 3-hour Written Examination = 100%