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MN4211 International Marketing

SCOTCAT credits:20
Academic year(s):2017/8
Level:
SCQF Level 10
Semester:2
Planned timetable:To be arranged.

This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.

Place in programme(s) and relationship to other modules

Undergraduate

Optional for all Management degrees, Management Science

UG Pre-requisite(s):MN2001 and MN2002

Learning and teaching methods and delivery

Weekly contact:2 lectures (x 11 weeks) and 1 tutorial (x 10 weeks), and 2 optional consultative hours ( x 11 weeks)
Total module hours:
  • Scheduled learning: 32
  • Guided independent study: 168

Assessment pattern

UG As defined by QAA:
  • Written examinations: 50%
  • Practical examinations: 0%
  • Coursework: 50%
UG As used by St Andrews:2-hour Written Examination = 50%, Coursework = 50%
UG Re-assessment:3-hour Written Examination = 100%

Personnel

Module coordinator:Dr M Khalik
Module teaching staff:Dr M Khalik