University of St Andrews

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 8

Semester: 1

Planned timetable: 3.00 pm

The multidisciplinary nature of management is reflected in this module. It examines the conceptual frameworks and techniques of Marketing and Organisational Behaviour which are complementary to one another in reflecting the organisation's relation to its internal and external environment. In doing so, the module will develop an understanding of the growth of Marketing and its role in management, give consideration to how the behaviour of individuals and groups in organisations may be understood and managed and also show how managers might better appreciate the markets and market forces they are committed to dealing with.

Relationship to other modules

Pre-requisite(s): Before taking this module you must pass MN1001

Learning and teaching methods and delivery

Weekly contact: 3 lectures (x 10 weeks) and 1 tutorial (x 6 weeks)

Scheduled learning hours: 36

Guided independent study hours: 164

Assessment pattern

As used by St Andrews: 2-hour Written Examination = 60%, Coursework = 40%

As defined by QAA
Written examinations : 60%
Practical examinations : 40%
Coursework: 0%

Re-assessment: 3-hour Written Examination = 100%

Personnel

Module coordinator: Dr N Gopinath
Module teaching staff: Team taught

Intended learning outcomes

• Understand and integrate consumer behaviour analysis in the marketing planning process
• Understand issues of organisational power, resistance, and obedience as well as the relation between identity and culture in organisations
• Understand the importance of positioning and branding.
• Understand the role of humour and play in the contemporary workplace
• Improve certain skills, especially cognitive skills of critical thinking, analysis and synthesis
• Be a 'self-manager', through planning and preparation for classes and assessments, working with others through discussion groups and reflection.