MN5423
Global Business Strategy
2019-2020
20
10
SCQF level 11
1
Academic year(s): 2019-2020
SCOTCAT credits : 20
ECTS credits : 10
Level : SCQF level 11
Semester: 1
Availability restrictions: Not available as an optional module for any programme.
Planned timetable:
International business strategy is a broad but at the same time synthetic discipline which comprises elements of the international political economy, financial aspects and strategic planning and implementation. This module draws these elements together in the context of the international business environment and seeks to define optimal paths to competitive advantage within this complex and fast-changing business context. The module introduces a wide variety of themes, explanations and interpretations that characterise strategic management. The module will challenge students to consider strategic problems in a rigorous manner and a suitable balance between strategic planning and strategy implementation is maintained.
Weekly contact: Lectures and seminars.
As used by St Andrews: 2-hour Written Examination = 50%, Coursework = 50%
Re-assessment: 3-hour Written Examination = 100%
Module coordinator: Professor R C Brown
Module teaching staff: Professor Ross Brown
Module coordinator email Ross.Brown@st-andrews.ac.uk