University of St Andrews - Scotland's first university, founded 1413

Module Catalogue

For information on which modules are specific to your programme, please see : Programme requirements index 2017-2018.

Curricular information may be subject to change.

MN5560 Creative Marketing Communications

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 11

Semester: 2

Availability restrictions: Not available to the Banking and Finance Postgraduate Programme.

Planned timetable: To be arranged.

Advertising is a permeating creative presence in developed economies, and an important, evolving part of organisations' marketing activities and integrated marketing communications programmes. The module aims to develop your understanding of advertising as an element in the integrated marketing communications mix, of how the advertising creative and planning process is practiced and managed, and the range of contemporary issues affecting decision-making in this dynamic environment.

Learning and teaching methods and delivery

Weekly contact: Lectures and seminars.

Assessment pattern

As used by St Andrews: Coursework = 100%

Personnel

Module teaching staff: Mr W Barlow, Dr K Myrseth