University of St Andrews - Scotland's first university, founded 1413

Module Catalogue

For information on which modules are specific to your programme, please see : Programme requirements index 2017-2018.

Curricular information may be subject to change.

MN4242 Advertising and Marketing Communications

Academic year(s): 2017-2018

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 10

Semester: 1

Planned timetable: To be arranged.

Advertising has an established presence in developed economies and is a key aspect of companies' marketing communications programmes. The module will extend your knowledge of this key marketing function by developing your understanding of advertising as an element in the integrated marketing communications mix and how the advertising process is practiced and managed.

Relationship to other modules

Pre-requisite(s): Before taking this module you must pass MN2001 and pass MN2002

Learning and teaching methods and delivery

Weekly contact: 2 lectures (x 10 weeks) and 1 tutorial (x 9 weeks), and 2 optional consultative hours (x 10 weeks)

Scheduled learning hours: 29

Guided independent study hours: 171

Assessment pattern

As used by St Andrews: Coursework = 100%

As defined by QAA
Written examinations : 0%
Practical examinations : 0%
Coursework: 100%

Re-assessment: An alternative project of up to 3,000 words = 100%

Personnel

Module teaching staff: Mr W Barlow