University of St Andrews - Scotland's first university, founded 1413

Module Catalogue

For information on which modules are specific to your programme, please see : Programme requirements index 2016-2017.

Curricular information may be subject to change.

MN4211 International Marketing

Academic year(s): 2016-2017

Key information

SCOTCAT credits : 20

ECTS credits : 10

Level : SCQF level 10

Semester: 2

Planned timetable: TBC

This module begins by examining the scope of international marketing and identifying the nature of this specialised environment. It continues with an exploration of the range of international market entry and pricing strategies and ends with a review of the impact of ethical considerations and the political dimensions of international marketing.

Learning and teaching methods and delivery

Weekly contact:

Scheduled learning hours: 54

Guided independent study hours: 146

Assessment pattern

As used by St Andrews:

As defined by QAA
Written examinations : 50%
Practical examinations : 0%
Coursework: 50%

Personnel

Module teaching staff: TBC